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Cable Cutters Create Market for Display Advertising Through Connected TV
Cable Cutters who watch TV through the internet are a growing demographic for advertisers. Connected TV is giving a new home to display video ads!“Cord Cutters” or “Cable Cutters” — individuals who cut...
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How AI is Helping the Recruiting, Healthcare and Travel Industries Innovate
Some industries are already benefiting from AI. Dig into AI technology in recruitment, healthcare and travel industries and what it means for the future.As the range of opportunities extended to us by...
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PPC Chatbots Explained
Chatbots are hot in digital marketing. Why is this the case and why should you care as a PPC marketer? Here’s a quick but complete primer on PPC chatbots.This post comes courtesy of Arnav Patel,...
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How AI Helped Microsoft Take Back Its Position As the World’s Most Valuable...
Under Satya Nadella, Microsoft is like a brand new company. Nadella’s dedication to Microsoft AI has helped the company reclaim its position as the most valuable in the world.On March 23rd 2016,...
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A Marketer’s Guide to the Echo Auto
Once ads roll out on Alexa, we’ll probably see Echo Auto advertising too. This offers a compelling opportunity for brands, as drivers are a captive audience.While Alexa has become a hit in homes around...
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AMP Display Ads and Landing Pages: What They Are and Why You Should Test Them
Speed matters. See how AMP ads and AMP landing pages could signficantly increase conversion rates for your pay-per-click campaigns.Google has been focused on speed for a while. Recently, they’ve...
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